IDC MarketScape: Worldwide Life Science CRM Software 2013 Vendor Assessment
The life science customer relationship management (CRM) software market has experienced renewed growth over the past few years, due to both the emergence and maturation of cloud technology and the broad development of new regulations affecting traditional go-to-market sales and marketing operations. Cloud-based software has tipped in the industry and become the preferred software deployment platform for most sales and marketing organizations.
Veeva’s CRM software scored extremely well in this IDC MarketScape, with Veeva positioned in the Leaders category. Veeva’s CRM ease of use, user interface, and breadth of functionality are among the best in the industry, and the company’s sole focus on the life science industry boosts Veeva’s unique understanding of market wants and needs.